You love creating.

You don’t love pricing.

If you’ve ever…

• guessed your prices and hoped they were “about right”

• covered your supplies… but not much else

• lowered your price because you were afraid it was too high

• felt unsure how Etsy fees or show fees really affect your profit

You’re not doing anything wrong.

Most creative business owners were never taught how to price their work in a way that actually supports a real business.

This is what changes when you stop guessing

This Pricing Reset Guide helps you:

• understand what your work actually costs to create

• stop undercharging without feeling awkward or salesy

• clearly see the difference between Etsy pricing and in-person pricing

• set minimum prices you can feel confident standing behind

No complicated formulas.
No business jargon.
No spreadsheets to build from scratch.

Just a simple, creative-friendly system that finally makes pricing feel clear.

What’s included with your Pricing Reset:

When you get instant access, you’ll receive:

✔ The Charge What You’re Worth – Pricing Reset Guide (PDF)
A short, easy-to-read guide that walks you through what actually goes into your pricing — without overwhelm or business jargon.

✔ The Krew Pricing Calculator (Google Sheet)
A ready-made calculator where you simply enter your numbers and let the math happen for you.

✔ Etsy vs. In-Person Pricing Tool
See exactly how selling fees and costs affect your prices when you sell online versus at markets, shows, and pop-ups.

✔ A simple “Start Here” page
So you know exactly what to open first and how to use everything in just a few minutes.

Everything is digital and available immediately after purchase.

How it works (it really is this simple)

1. Open the guide
Start with the short PDF so you understand what numbers you’ll be using and why.

2. Open the calculator from inside the guide
Inside the PDF, you’ll find a link to the Krew Pricing Calculator.
Click that link and choose File → Make a copy so you can safely enter your own numbers.

3. Price one real item
Enter your materials, time, and basic costs — and instantly see your minimum Etsy price and minimum in-person price.

That’s it.
No setup. No spreadsheets to build. No formulas to touch.

This is for you if…

• you sell wreaths, décor, or handmade items

• you sell on Etsy, at markets, or both

• you want clearer prices without complicated business systems

• you’re tired of guessing and hoping your prices are “right”

This is especially helpful if you’ve ever thought:

“I’m busy… but I’m not making what I expected.”

This may not be a good fit if…

• you’re looking for advanced accounting, inventory, or bookkeeping software

• you want someone else to set your prices for you

• you’re not ready to look honestly at what your time and work are worth

This guide is designed to support you — not pressure you.

Choose the option that fits you best:

Option 1 – Get the Pricing Reset Guide

 $27 – Instant Access

You’ll receive:

• The Charge What You’re Worth Pricing Reset Guide (PDF)

• The Krew Pricing Calculator

• Etsy vs in-person pricing comparison tool

• A simple Start Here page

This is perfect if you just want help with pricing right now.

Option 2 – Join the Krew and get this guide free

If you know you want ongoing support and business resources, the Krew is the better value.

When you join the Krew, you’ll receive:

• This Pricing Reset Guide (included with your membership)

• Monthly business resources created for wreath and décor businesses

• Ongoing education and practical trainings, including multiple live tutorials each week and access to all prior tutorials

• A supportive creative community focused on building real, sustainable businesses and improving design skills

Frequently asked questions

Do I need to be good at math to use this?
No. The calculator does the math for you. You simply enter your numbers and review your results.

Is this only for Etsy sellers?
No. The calculator helps you price for both Etsy and in-person sales like markets, pop-ups, and shows.

Will this tell me exactly what I should charge?
It shows you your minimum sustainable price based on your costs and time. You can always adjust your final prices for your market and customers.

I’m brand new. Is this still helpful?
Yes. This guide was created specifically to be beginner-friendly and easy to follow.

Is this included if I join the Krew?
Yes. This Pricing Reset Guide is included with your Krew membership.

How long will I have access?
You’ll have ongoing access to this resource as long as your account remains active.